A lot has been written about the Aussie mobile market. Second behind Singapore in world smartphone adoption, about to push over 50%. Mobility is quickly moving from a nice to have, to a must have in market. Suddenly all of the mobile projects that were put on the back burner due to poor ROI are looking a little better, more people equals more opportunity which equals more value.
Even so, through all the stats, execs are still left wondering exactly where the value is in going mobile.
We see the opportunity a little like the below.
Experience is Everything.
Mobile is yet another customer touchpoint, one that now is expected rather than a value add, it’s a medium to position the company as a leader in experience innovation. It’s a chance to build trust, loyalty and value. Take financial services for example. In a mature and developed marketplace like finance it’s becoming increasingly hard to separate on price and product alone. Innovators like CBA and their Kaching app are using mobile as a way to deliver an unrivaled experience, often delivered simply through modernising and mobilising current business systems in an intuitive mobile interface.
For you and your customer the value sits in creating a brilliant unrivaled experiences not a mobile app.
